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Print Ad Takes The Cake By Creatively Showcasing Why ‘CMY Is The New Black’
By Mikelle Leow, 02 Oct 2017
Image by Arnold Bakshayev and Alona Massasa of Habetzefer Advertising School, via Ads of the World
Students Arnold Bakshayev and Alona Massasa from Habetzefer Advertising School have created an amusing print ad for HP Indigo—Israel’s digital printing solutions company—that depicts the elements of CMYK as a cake.
The campaign, titled ‘CMY is the New Black’, creatively sends a message: that black ink—or icing—can be created with the colors cyan, magenta, and yellow.
“The letter ‘K’ in ‘CMYK’ represents the black ink. Not many people know that a deeper black could be achieved with a combination of CMY inks only.”
Of the design-related PSAs out there, this image truly takes the cake.
[via Ads of the World, cover image by Arnold Bakshayev and Alona Massasa of Habetzefer Advertising School]
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