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Dropbox Redesigns Its Branding With Vibrant Colors, A Simpler Logo, New Fonts
By Izza Sofia, 04 Oct 2017
Dropbox announced a brand redesign that features bright, contrasting colors, a new logo design, a revamped signature typeface and a new illustration style.
According to Dropbox, the new design "juxtaposes color pairs in bold, unexpected ways," which will be used for marketing and branding purposes.
The new colors will be applied to the redesigned Dropbox logo, which retains the box, but with a flatter, simpler design. Dropbox says the color of the logo will “change based on the situation” and will no longer be limited to blue.
A new illustration style will be used to “bring the creative process to live,” with rough sketches of graphite paired with colorful, abstract shapes. Dropbox is also adopting a new typeface called ‘Sharp Grotesk’ that offers 259 fonts.
”Our new design system is built on the idea that extraordinary things happen when diverse minds come together. We communicate this visually by pairing contrasting colors, type, and imagery to show what's possible when we bring ideas together in unexpected ways,” a spokesperson from Dropbox explained.
The new look will be seen everywhere from its website to its products in the coming weeks, but it is not clear how much the brand redesign will impact Dropbox’s web interface or apps.
[via TechCrunch, images via Dropbox]
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