Cosmetics Brand Suffers Backlash Over Lipstick Swatches On Black Model
By Izza Sofia, 10 Oct 2017
Anastasia Beverly Hills recently announced their holiday collection and fans were thrilled at the brand new palettes and liquid lipsticks.
Unfortunately, in an attempt to show their followers what their products looked like, the brand ended up stirring social media backlash instead. The makeup company posted a series of videos showing three models with different skin tones swatching the new liquid lipstick shades.
The videos showed all three models trying on all three of the shades, but Twitter quickly noticed that the black model’s lip shades looked like completely different colors. Twitter users were confused over the fact that the black model was clearly wearing completely different lip colors, even though they were labelled as the same ones.
ABH also posted additional photos that showed arm swatches of the three lip shades. Again, the black model’s swatches did not match up to the other photos. ABH later apologized in which they claimed it was a mistake.
According to the statement, “Our social media manager unfortunately posted the wrong clips for model Dora for our new Liquid Lipsticks, and we did not internally catch the mistakes until user comments drew our attention to the uploading errors last night. This footage is shot on an iPhone and then collaged with additional footage for Instagram Stories—our social manager mistakenly confused which clip went with which post.”
“We want to thank everyone who helped call out this mistake, and we apologize for the confusion. We work with Dora often and consider her a part of our glam family. It’s always our intent to represent her—and all other ABH models—accurately, as our customers look to swatches to determine if a shade of lipstick or eye shadow suits their personal skin tone. Unfortunately, a mistake happened while posting, and we apologize,” they said.
I'm genuinely confused cuz even the applicator isn't the same color for the black girl.,, I need answers— EDM (@saintdyana) October 4, 2017
Lol the applicator is not the same color 🤔🤔🤔 this is foolishness.— Fredlyn R. Joseph (@FabulousFreddi) October 4, 2017
It’s almost like they’re trying to drive black women away from their products— Reese (@lightwoodIouis) October 5, 2017
[via BuzzFeed, opening image via Twitter]
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