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Tim Cook’s Decision To Reveal The iPhone X May Have Killed iPhone 8 Sales
By Izza Sofia, 10 Oct 2017
KGI Securities has recently issued a new report on iPhone 8, and believes the iPhone X may be impacting iPhone 8 sales.
KGI notes that newly launched iPhones typically ship 3-6 weeks after being ordered while most iPhone 8 models are shipping in 1-2 weeks or less. The reason? The radically new iPhone X is coming in November with pre-orders for the high-end model starting in late October.
It makes sense that the iPhone X—with its impressive screen and camera tech—would cannibalize iPhone 8 sales. That is likely why Apple spaced out the release dates of the two phones this fall instead of mkaing customers choose between them.
The iPhone 8 is more of a “S” upgrade than a full-blown overhaul. The iPhone X is also only slightly more expensive than the iPhone 8 Plus, which would make at least some customers think that the price jump is reasonable.
Also, the iPhone X is the best and most expensive smartphone Apple has ever made, so it is little wonder that a good number of diehard Apple fans will find the phone appealing.
However, on a separate note, KGI explained how the device’s supply chain has a few constraints, which may come from its edge-to-edge OLED display and the amount of camera tech in the front notch. This may mean that it could only be released in 2018.
[via NY Post, opening image via Apple]
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