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Watch: How To Effectively Present And Sell Your Logo Designs To The Client
By Yoon Sann Wong, 10 Oct 2017
Logo designers not only create solutions to clients’ problems, but also package and sell these ideas to the clients.
After running a poll on his Instagram account, experienced logo designer Will Paterson responded to the most popular topic by way of this short tutorial titled ‘How To Present A Logo To A Client’. Here, he covers mockup creations and color combinations of the designs.
“There’s a term used in graphic design, or a way that I use a term, which is that you have to really sell the design to the client, and it’s part of your job to make the logo that you’ve done appealing to the client as well,” explains Paterson inside the tutorial.
“You want to make sure they are happy with it, and I don’t mean selling them something that’s bad because it’s easier than making a good logo. I mean making the best logo and selling it in the best way, and this is where showing the logo in different usage [comes in].”
Learn how to present your designs more effectively via the short tutorial below. You might also be keen to check out this comprehensive guide that covers the logo design process from start to finish.
[via Will Paterson, images via video screenshot]
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