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Amazon Is Opening A Menu-Less, Brick-And-Mortar Bar In Japan For A Limited Time
By Yoon Sann Wong, 11 Oct 2017
Amazon is venturing out of the e-commerce world with its latest brick-and-mortar bar that’s scheduled to pop up in the heart of Japan’s bustling capital.
From 20 to 29 October, the Amazon Bar will grace the Ginza neighborhood in Tokyo, where patrons can enjoy drink and food specially catered to their preferences. This menu-less outlet will house shelves lined with red and white wines, sparkling wines, beers, cocktails, plume wines, shōchū, whiskey, Japanese sake and more.
Customers are invited to use the tablets provided to answer a short set of questions that find out more about their alcohol taste and preference. Suitable drinks will then be recommended to them through the tablet based on their choices. Each cup of alcohol ranges from ¥500 (US$5) to ¥1,500 (US$14).
A similar system runs for the food. According to SoraNews24, the first plate, which uses ingredients sourced via the brand’s AmazonFresh grocery delivery service, is on the house. Subsequent dishes, including Pocky’s new Goddess Ruby flavor—made specially to be paired with red wine and sold through Amazon Japan—can be ordered for prices starting at ¥500 (US$5).
A wine expert will also be on-site in the event that customers aren’t satisfied with recommendations made through the tablet. For those planning to visit the Amazon Bar, you can find its exact address and additional details here.
[via SoraNews24, images via Amazon Japan]
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