Don't miss the latest stories
IKEA To Start Stocking Its Furniture On Third-Party Retail Websites
By Mikelle Leow, 11 Oct 2017
Image via Timothy Krause (Creative Commons 2.0)
IKEA reportedly had a reach of 1.6 billion users on its website in 2015—and soon, it might be able to capture even more attention online.
According to the BBC, IKEA is test selling flat-pack furniture via online retail stores, which might include Amazon, in response to changing consumer patterns.
Torbjörn Lööf, the Chief Executive at Inter IKEA, tells the Financial Times that the move to e-commerce is “the biggest development in how consumers meet IKEA since the concept was founded.”
“Traditionally, the whole IKEA value chain has been designed to deliver to stores. That is changing and it is challenging a number of ways of doing business. We are fast learners and we are moving.”
In addition to expanding online, the company—known for its giant out-of-the-way warehouses—is looking to make things more convenient for customers by testing smaller urban locations and assigning pick-up points. Thankfully, that will leave you with more excuses to treat yourself to those Swedish meatballs.
[via Fortune, cover image via Timothy Krause (Creative Commons 2.0)]
More related news
Also check out these recent news