AirAsia Under Fire For Using A Sexually Suggestive Ad To Promote Cheap Fares
By Izza Sofia, 12 Oct 2017
Low-cost airline AirAsia has come under fire from social media users over an advertisement deemed sexually connotative.
The advertisement, posted on AirAsia’s Facebook page, features a drawing of a woman with two semi-circles on her chest area.
A caption above her head reads, “OMG! (tap to see)”. Only when the thumbnail is clicked on is it revealed that the semi-circles are the tops of two figure nines, which the woman is holding up to show “99.”
At the bottom of the picture, a line reads, “You’re not seeing things! 10,000 seats from RM99. Book @ airasia.com.” The advertisement was slammed for its suggestiveness.
A Facebook user said, “I dont think using this approach is appropriate, i was shocked because this looks so low class.” Another user added, “Oh my god. i can’t believe such a famous and supposedly progressive brand made such a primitive ad. really #shame on you #AirAsia.”
However, some defended the advertisement, saying it was meant to be light-hearted. “Come on.. it’s just a cartoon. Some of you think too much and make things complicated. I don’t find anything wrong,” while another comment read, “So many extremists here. If you cannot accept a joke, better stay in a cave.”
The airline has then removed the ad and apologized for “the inconvenience caused by the advertisement.”
Exploiting female sexually in cartoon ver for an Ad and claimed it was meant for a joke. Low class from Airasia.https://t.co/qD2VsIMJ8H— BukanEncikVVIP (@BukanEncikVVIP) September 27, 2017
A brand's image needs to be customized to suit its target market. https://t.co/dGGsnM362D— Evelyn Samuel (@evelynsamuel) September 27, 2017
[via Marketing Interactive, opening image via Twitter]
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