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Gucci Is Banning Fur In Future Collections Because It Is ‘A Little Out-Dated’
By Izza Sofia, 12 Oct 2017
Gucci is going fur-free.
Marco Bizzarri, president and CEO of Gucci, announced that the Italian fashion house is going to stop producing fur. Gucci joins the Fur Free Alliance in eliminating animal fur from the spring 2018 collection and onwards.
Gucci's fur-free decision is part of the company's new 10-year ‘Culture of Purpose’ sustainability plan, which also includes the house's commitment to contribute 1 million euros as a founding partner of UNICEF's Girls' Empowerment Initiative.
As part of the ‘Culture of Purpose’ plan, Gucci states that it is committed to reducing its environmental impact; dedicated to enhancing the lives of the people who make its products as well as supporting communities; and devoted to applying technical innovation to improve efficiency in its production and logistics.
Aside from helping to end animal cruelty, Gucci’s president, Marco Bizzari, said that the label is also banning fur because, well, “it’s a little bit out-dated,” he expressed. “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that.”
The company joins other leading fashion brands and retailers in abandoning the fur trade including Armani, HUGO BOSS, Yoox Net-a-Porter and Stella McCartney.
[via Highsnobiety, opening image via Gucci]
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