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Renowned Creatives Describe How Award-Winning Logos Should Be Designed
By Mikelle Leow, 20 Oct 2017
Image via Shutterstock
Are your logo design skills terrific or tacky? Even the best and most memorable logos get renewed now and then, so there’s always something new to learn about this fascinating domain.
HOW Design has asked the panel of judges from its ‘HOW Logo Design Awards’ to weigh in on what makes a “winning” design.
Read five inspiring quotes and head over to HOW Design for four more.
Aaron Draplin, Draplin Design Co.
Image via draplin
“Zoom in, then zoom back out. Look for things meshing or problematic areas… Just that quick.”
“It’s a privilege to do this. One year before I got into this game, people were taking photos of logos with Photostat cameras… waiting four days just to see how their logos looked. Just zoom out for a second on your screen! And then, adjust accordingly.”
Yo Santosa, Ferroconcrete
Image via Ferroconcrete
“Don’t try to tell the entire brand story in a logo. The simpler the shape, the more memorable it becomes.”
Von Glitschka, Glitschka Studios
A post shared by Von Glitschka (@vglitschka) on
Image via vglitschka
“The common denominator in a great logo is a core concept—a great idea encapsulating distinct meaning in a fun and clever way that is executed with impeccable craftsmanship to bring it to life. Many have good ideas, but fell a bit short on the build end of the design equation.”
“Then there are a lot of precisely crafted logos that are just shallow in meaning—they aren’t bad, they just lack soul.”
“Idea plus craftsmanship—both are needed to be successful with brand-centric design, but doing so isn’t always easy.”
Emily Oberman, Pentagram
Image via pentagramdesign
“Strive for clarity, simplicity and a little bit of wit.”
Chad Michael, Chad Michael Studio
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Image via chadmichaelstudio
“Don’t recreate anything you see others doing unless you are evolving it to make it your own. Be daring and take risks. Remember, great logos tell a story.”
Head over to HOW Design for four more industry leader-approved strategies on creating award-winning logos.
[via HOW Design, images via various sources]
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