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The Bold, Eye-Catching ‘Frozen Yellow’ May Be The Big Color Trend Of 2018
By Dorothy Tan, 09 Nov 2017
Alexander Wang X adidas Originals
A new year, a new color for the creative industries to obsess over.
As 2017 draws to a close, trends forecasts have been slowly but steadily surfacing on the internet. Website High Snobiety spoke with Hannah Craggs, the Color Editor of WGSN—a company that forecasts trends for the retail market—to find out what the IT color of next year would likely be.
According to Craggs, the punch “Frozen Yellow”—which she has described as "a piercing near neon, with a strange and digital quality [that] offers contrast and drama”—would be a huge hit in 2018.
Drawing examples from the fashion world to support this prediction, High Snobiety showcased striking designs from Alexander Wang x adidas Originals, Balenciaga and Yeezy that feature this distinctive shade of yellow.
Head over here to read more about why “Frozen Yellow” is set to be the next big color trend—would you wear this bold shade?
[via High Snobiety]
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