Fashion Retailer Slammed For Photoshopping Stretch Marks Onto Models
By Izza Sofia, 13 Nov 2017
Online clothing giant Missguided has been accused of Photoshopping stretchmarks onto a lingerie model’s bum.
The British retailer was slammed by shoppers on Instagram after posting an image of a brunette woman wearing a green velvet bra and thong.
A user commented, “They actually photoshopped stretch marks on her bum fs.” Another wrote, “I’m saying the stretch marks have been added/enhanced it’s obvious if you zoom in, nothing wrong with stretch marks at all. But if they’re going to add them in they should do a better job.”
Another user found it amusing, saying “This is hilarious! Photoshopping stretch marks, they don't even match in each photo!!”
Other Instagram commenters said they were “happy” to see the images. A user wrote, “Maybe they are real, maybe they are photoshopped. The message is still the same either way. Happy to see the image of real body.”
A spokesperson for Missguided said in a statement, “We would like to add that all accusations that we have Photoshopped on stretch marks are entirely untrue. Our aim is to inspire body positivity, so our policy is to not Photoshop out what are generally perceived as ‘flaws.’”
“Photoshopping them on would negate our message, which is all about celebrating who you are and not striving for unrealistic perfection.”
@missguided are getting praise for 'not photoshopping out stretch marks' on their models. Yet when you zoom on a recent social post it reveals the WORST PHOTOSHOP EVER. (Added stretch marks? Resizing? Who knows). Do it cause it's the right thing to do. Not for the headlines. FFS pic.twitter.com/OGJqAlu8C8— Megan (@_megandorothy) November 9, 2017
Missguided legit photoshopped stretch marks onto this woman 😶 why not just have models who actually have real stretch marks instead of photoshopping it🤷🏻♀️ pic.twitter.com/wokzW3s5up— Lucy Locket☽❁♡ (@LucyHusk1) November 8, 2017
Think it’s so good Missguided have started using girls naturally in their photos. Can’t fail to see that the stretch marks are most definitely edited on though ☹️ pic.twitter.com/T0Q0R1fVii— kirst💋 (@kirstylhoare) November 8, 2017
[via Just Girly, opening image via Twitter]
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