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Kickstarter Redesigns Logo & Website—And Designers Don’t Like Them
By Mikelle Leow, 20 Nov 2017
Composite image by DesignTAXI. Old logo (above) via Wikimedia Commons, new logo (below) via Kickstarter
Kickstarter quietly gave its website and logo an extreme overhaul over the weekend, and it didn't take long for visitors to point out the change.
For one, the platform’s vibrant aesthetics—which denote its creators’ innovative and forward-thinking nature—have been replaced with a more pared-back, editorial style (complete with a confusing date-stamp on the top left corner) to draw more attention to the site’s content.
The green and black in the old logo have also been merged to create a more muted but unified design. Aside from the new color, the balloon wordmark has been further “puffed” up.
Unfortunately, the new look hasn’t been very well-received. “[T]he logo is totally illegible. Apart from that, the whole website is unreadable and I have no idea what it's about,” says graphic designer Milosz W.
Designers have also griped about the website’s “unfinished” design. “Looks like they're trying too hard—to look like they're not trying,” Jon Myers writes.
Another designer, Todd Cantley, describes that he would have thought the website redesign was a “wireframe”, if not for its serif typeface.
As for the rounder logo, a Facebook user has joked that it “looks like it’s been on a McDonald’s diet for a decade.”
Check out the website before and after its makeover. What do you make of it?
Before (17 November 2017)
Screenshot obtained from Archive.org
Screenshot via Kickstarter
Kickstarter app icon before— Tanner of the North - Goodbye18000 (@TannerLPer) November 16, 2017
And the icon now
It’s like it got stung by a bee. What a horrible redesign. I actually went “wait what the hell is that app on my phone” pic.twitter.com/8sFSf0YxDk
[via Designer News, images via various sources]
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