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FIFA World Cup 2018 Unveils Official Poster Inspired By Soviet Union Prints
By Yoon Sann Wong, 29 Nov 2017
Image by Igor Gurovich via FIFA World Cup
FIFA has debuted the official poster for its 2018 World Cup in Russia that pays homage to the country’s artistic and football heritage. The visual, designed by Russian artist Igor Gurovich, stars Ballon d’Or-winning Soviet Union goalkeeper Lev Yashin. He’s the only goalkeeper to have won this honor from his career spanning four World Cups.
Vitaly Mutko, Chairman of the Russia 2018 Local Organizing Committee, explained, “It was very important for us to portray Russia as the Host Country in the Official Poster… That’s why we chose Lev Yashin, a symbol of Russian football, as the main figure. I’m sure that the poster will become one of the most memorable symbols of the 2018 FIFA World Cup Russia and that fans and participants alike will approve of it.”
Gurovich revealed that inspiration for the design came from posters created during the Constructivism-era of the Soviet Union.
“The style of Soviet post-Constructivist posters from the 1920s and 1930s, their unique visual language, a new, fresh poetry of figurative images, became one of the most important and revered elements of Russian culture… This language is unquestionably thought of as Russian throughout the world. Therefore, in my work on the poster, I really wanted to make this language modern and relevant once again.”
View the official poster below.
[via Telegraph, image via FIFA World Cup]
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