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Can You Identify The McDonald’s Menu Items In Its Fast And Furious Print Ads?
By Yoon Sann Wong, 30 Nov 2017
To convey the speed of its McDelivery service, McDonald’s UAE has teamed up with DDB Dubai to transform three of the fast food brand’s menu items—‘Big Mac’, ‘French Fries’, ‘Egg McMuffin’—into “light trails.”
“Everyone knows the Iconic McDonald’s food. By just taking the instantly recognizable colours and stretching them, we found a new way of showing just how fast McDelivery is,” explained DDB’s executive creative director Firas Medrows.
See more from the campaign below.
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