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Apple Sees Record-Breaking $300 Million In App Store Purchases On New Year’s Day
By Izza Sofia, 05 Jan 2018
Apple has kicked off 2018 with a bang.
The company put out a press release announcing that during the week starting on Christmas Eve, a record number of customers made App Store purchases, spending more than $890 million in that seven-day period.
On New Year’s Day 2018 alone, customers made $300 million in purchases. According to Apple, popular augmented reality game ‘Pokémon Go’ topped the App Store charts on 21 December after new AR features were introduced.
“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games,” Apple marketing chief Phil Schiller said.
“We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives.”
As for how the overall app economy is doing, Apple notes that iOS developers over the last 12 months raked in $26.5 billion, a figure which is 30% higher than what iOS developers earned in 2016.
[via CNET, images via Apple]
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