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McDonald’s Is Bringing Back An Updated Version Of Its 90’s ‘Arch Deluxe’ Burger
By Izza Sofia, 11 Jan 2018
Following McDonald’s revival of its ‘Dollar Menu’ that will make you cry tears of joy, comes news of another Golden Arch-related resurrection.
Several McDonald’s locations in Oklahoma and Texas are testing the ‘Arch Burger’, an update on its 1996 ‘Arch Deluxe’.
Back then, McDonald’s spent close to an estimated $200 million advertising the ‘Arch Deluxe’, which was marketed to be for “sophisticated and adult” customers.
The burger was projected to gross $1 billion for the chain. Instead, it was pulled from the menu in the late 90s.
Now, McDonald’s is trying to revive it via this revamped version that includes cheese, onion, pickle, fresh beef and that famous “Arch Sauce.”
“We are continuing to raise the bar for our customers with new menu items and ways to experience our brand,” McDonald’s representative Mecca Hary told Business Insider.
The ‘Arch Burger’ will be on the menu for $2.19.
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[via Business Insider, opening image via Andrew Selvaggio]
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