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Google Introduces ‘Instagram Stories’-Like Design For Its Search Results
By Mikelle Leow, 14 Feb 2018
Video screenshot via The AMP Channel
Snapchat’s ‘Stories’ have been emulated many times over by big players in the social network industry—most notably by Facebook, who also introduced the feature in Instagram aside from its main app.
The tool’s popularity—which sparked a meme in 2017—ascertains that it’s a successful feature. In hopes of boosting mobile users’ experience, Google is planning to launch its own version of ‘Stories’ in its search tool.
Google’s ‘Stories’ function will work alongside its ‘Accelerated Mobile Pages’ (AMP) feature—a tried-and-tested format that optimizes the browsing experience by streamlining and loading pages in about a second, as well as consuming about 10 times less data than regular pages.
Of course, what sets Google’s ‘Stories’ apart from those uploaded on Instagram or Snapchat is that they don’t come from your friend who decided to check out Salt Bae’s new restaurant, but from publishers. Essentially, the search platform is introducing a “visual-driven format for evolving news consumption on mobile.”
“Some stories are best told with text while others are best expressed through images and videos,” Google explains in a blog post. “On mobile devices, users browse lots of articles, but engage with few in-depth. Images, videos and graphics help publishers to get their readers’ attention as quickly as possible and keep them engaged through immersive and easily consumable visual information.”
‘AMP Stories’ will roll out incrementally in search results, though it’s not clear when the feature will launch officially.
Video via The AMP Channel
Image by AMP Project via GIPHY
[via Engadget, video via The AMP Channel, images via various sources]
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