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Airbnb’s Wordmark Looks Weirdly Alike Leading Brand’s Logo & It Can’t Be Unseen
By Mikelle Leow, 27 Feb 2018
Composite image by DesignTAXI. Background image via Airbnb Newsroom
Airbnb’s logo has been scrutinized thoroughly ever since it rebranded in 2014. Its “ballsy” symbol has been likened to a logomark from the past, but it has rarely been compared with modern-day branding until recently.
A tweet from book designer Daniel Benneworth-Gray has made its rounds because it points out a similarity that seems to have flown over many people’s heads.
In the post, Benneworth-Gray places Airbnb’s lettermark below the logo of one of the world’s most recognized brands: Adidas. The resemblance is uncanny.
The paralleling typefaces might not be a coincidence. Just recently, another designer’s tweet, where he noted the likeness of leading brand logos, went viral. The reason many companies are minimalizing their visual identity is simple: you need to be seen—and therefore legible—on the world’s interchangeable platforms.
The Airbnb logo looks like somebody dropped the adidas logo and then lost the instructions. pic.twitter.com/7VAi8HlTn1— Daniel Benneworth-Gray (@gray) February 26, 2018
[via Daniel Benneworth-Gray, cover image via Airbnb Newsroom]
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