Oscars’ New Envelopes Get Typographic Overhaul To Avoid 2017’s Design Flop
By Mikelle Leow, 06 Mar 2018
Video screenshot via Oscars
The winners of last year’s Academy Awards arguably weren’t the most memorable part of the event. Amusingly, it was a typographic flaw, which resulted in the ‘Best Picture’ contender being mistakenly announced. The error was acknowledged only when the wrong recipient was in the midst of his speech.
To evade 2017’s mix-up, the envelopes containing winners’ names underwent a significant redesign for this year’s Oscars.
Internet users were quick to point out that a dark envelope with a supersized, bolder gold font had replaced the previous red version with tiny gold lettering. The categories were also printed in capital letters to avoid another “oops” moment.
The typographic change was as beneficial to announcers as it was to viewers. The New York Times noted that the enlarged type made it easier for those watching the program at home to spot a mistake.
“Anyone else appreciate how they changed the design of the Oscars envelopes to make it ridiculously clear what the envelope’s category was?” wrote Twitter user Madeline A.D. Brewer. “[It’s] a design flaw they probably should have fixed ages ago.”
Lesley Abravanel, an entertainment columnist at Miami Herald, tweeted, “[E]ven Elon Musk’s ‘Spaceman’ can read the names of the winners.”
The revamp has proven that typography makes all the difference. Check out some responses below.
Anyone else appreciate how they changed the design of the #Oscars envelopes to make it ridiculously clear what the envelope's category was? A design flaw they probably should have fixed ages ago. pic.twitter.com/20XN7MaAah— Madeline A.D. Brewer (@madelineab) March 5, 2018
The envelope stack is getting smaller. Each time the accountant hands off an envelope to a presenter she says, “Confirming this is the envelope for (category name).” #Oscars pic.twitter.com/0AcJhGioxt— Rebecca Keegan (@ThatRebecca) March 5, 2018
The #Oscars spending a solid ten seconds of airtime zooming in on that “Best Picture” envelope with the huge font is basically just a way to be blameless... just in case.— Emma Woolfrey (@emmawoolfrey) March 5, 2018
That Best Picture envelope they showed was so clearly and distinctly labeled, like they found the most prominent font that exists 😂 #Oscars— lauren lowry (@loveandthelike) March 5, 2018
[via Twitter Moments, cover image via Oscars]
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