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KFC UK Returns To Previous Distributor Following Massive Chicken Shortage Fiasco
By Izza Sofia, 13 Mar 2018
Image via Michael715 / Shutterstock.com
KFC UK has decided to return to its previous chicken distributor Bidvest after its switch to DHL resulted in a massive chicken shortage at its fast food outlets across the UK.
The new long-term agreement surfaced after Bidvest pledged “seamless return” to supply the poultry to 350 out of 900 KFC chains in UK and Ireland.
Bidvest had been KFC’s chicken supplier until 13 February. KFC had to shut hundreds of its outlets after switching to DHL due to operational issues. Some customers in the UK even turned to eBay just to get a taste of the “finger lickin’ good” chicken, albeit at ridiculously exorbitant prices.
On top of the chicken crisis, KFC’s distribution problems continued as the fast food chain soon faced another key item that was running low: its gravy.
DHL attributed its supply chain disruptions to software it had used, developed by Quick Service Logistics (QSL), as well as operational glitches at Rugby depot.
A KFC spokesperson explained that the focus of the company was to ensure that its customers could enjoy its chicken without further disruption.
KFC’s decision to revert to Bidvest will hopefully restore its operations as quickly as possible.
In spite of the fiasco, the fast food chain poked fun at itself and the situation, by issuing a tongue-in-cheek ad featuring an empty bucket with the word “FCK” to apologize for failing to deliver its chickens.
[via The Drum, opening image via Michael715 / Shutterstock.com]
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