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Pharrell Williams x adidas’ ‘Hu Holi’ Collection Is Not Sitting Well With Hindus
By Izza Sofia, 12 Mar 2018
Pharrell Williams and adidas Originals recently announced its ‘Hu Holi’ apparel and footwear collection inspired by the spiritual Holi Festival held in India and Nepal.
Products inside this collection draw inspiration from the festival’s colorful powder-dye techniques, resulting in a burst of vibrant hues.
The sneakers in this series range from US$95 to US$250, and can be purchased on adidas’ website. However, those who practice Hinduism are not happy with the collection.
President of Universal Society of Hinduism Rajan Zed urged Williams and adidas to rename the shoe collection and demands an apology from them.
Zed writes on his website, “Inappropriate usage of Hinduism concepts or symbols or imagery for commercial or other agenda [is] not okay as it might be painful to many devotees.”
“Pharrell Williams and adidas should have done some home work before taking Hinduism concepts frivolously and using these to make a fashion statement and sell shoes for mercantile greed, some of which contain leather,” he further added.
You can read the full statement here.
[via The Drum, opening image via adidas Originals]
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