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Punny Detergent Ad Leaves Lacoste’s Crocodile In A Messy Ketchup Accident
By Izza Sofia, 17 May 2018
According to a new campaign by DDB Mexico, any food tragedies can be removed by using the fantastic soap brand Persil.
The ad shows Lacoste’s crocodile being smeared with ketchup, and its penguin meeting a jam casualty. While the company shows that a stain on your clothes equates to being “fatal,” Persil saves the day by removing the mess and “reviving life.”
The company uses visual puns to tell consumers that you can revive the Lacoste crocodile and Penguin emblem, even when they are on the brink of death.
The simple visual comes with the tagline ‘Save Your Clothes’, magnifying the humor of stain-lifting.
[via AdForum, opening image via AdForum]
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