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Schweppes Creates Dress With Sensors To Show How Often Women Get Groped
By Izza Sofia, 14 May 2018
Beverage company Schweppes is highlighting the issue of female harassment in its latest campaign.
Together with Ogilvy Brazil, the duo created a dress to show how often women are harassed on an average evening. The dress is created with touch-sensitive material to measure the amount of times women are touched in nightclubs without permission.
86% of Brazilian women were said to have been groped in nightclubs, so three volunteers Luisa, Tatiana and Juliana are carrying out a test to see if the issue exists. The three girls put on the touch-sensitive dress and head out to a nightclub in São Paulo.
The dress is equipped with several sensors that will register in real-time, when the girls are being touched without consent. The video aims to make men “rethink their behavior” and treat “women with more respect.”
Watch the video below.
[via The Drum, images via Ogilvy Brazil]
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