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adidas Group Redesigns, Rolls Out Vibrant And Visually Compelling Brand Identity
By Yoon Sann Wong, 18 May 2018
The adidas Group has redesigned its brand identity to form the adidas Company. The change was made in aims of fusing its two faces—sports and corporate—under one visually arresting umbrella.
With help from EIGA, adidas Global Brand Design created a scalable layout that’s been integrated into the design system.
The flexibility allows adidas to easily transition between a more serious, corporate look and energetic, brand-oriented marketing.
Watch the redesign video and see images from the revamp below.
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