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Inspiring Design Film Showcases Viewpoints Of Leads From Google, IKEA, Pentagram
By Mikelle Leow, 04 Jun 2018
Screenshot via Frontiers of Design
To commemorate its 20th anniversary, New York-based studio Doberman has gathered 20 design leaders from some of the world’s most prominent brands to offer their two cents’ worth about the struggles and opportunities the industry might face.
Frontiers of Design differs from popular design-related shows like Netflix’s Abstract: The Art of Design and BBC’s IKEA-focused series Flatpack Empire, in that it chronicles the not-so-glamorous sides of the creative sphere.
“No current design documentary tries to frame the challenges and opportunities ahead for design,” described Lisa Lindström, CEO at Doberman. “Pretty much all of them just show pretty pictures and overindulge in peeking behind the scenes.”
Here, the firm interviews head honchos from Facebook, Pentagram, Google, IKEA, Wieden+Kennedy, and more. The creatives weigh in not just on design and innovation, but also on pressing issues like diversity in the industry and how design should be taught in schools.
View some clips from the series and head over to the Frontiers of Design site to see more. The full documentary will premiere in New York on 26 June.
Isabelle Olsson, Design Director at Google, Palo Alto
“The best designs, the most innovative designs, are kind of invisible. When you do come across something like that, it’s usually when you have this reaction of, ‘Well, why hasn’t it always been that way?’ It becomes this self-evident manifestation of what something should be.”
Richard Turley, Executive Creative Director at Wieden+Kennedy, New York
“I think what people miss is that we want personality in design work. We don’t want a sort of templated world, and I think sometimes when you put yourself entirely at the feet of the client and their needs… having a little bit more personality in those decision-making processes, and kind of putting a little bit more of yourself inside these decisions is probably for the better.”
Julie Zhou, Vice President of Product Design at Facebook, Palo Alto
“I want to see design tackle bigger and bigger problems. You know, a lot of what we can accomplish is limited by the scope of our imagination and our current visions. Let’s keep our eyes on big problems.”
Audrey Liu, Director of Product Design at Lyft, San Francisco
“I see designers doing it all the time. They’re pulling from the same pool of inspiration, and that pool is a very shallow pool, as well… At the top of the product development funnel right now is a very small population… who are dictating [and] using the same type of reasoning, the same filter… It’s no wonder that the products that we see tend to follow a certain type of script.”
[via Design Week, cover image via Frontiers of Design]
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