Heinz’s Rebrand Of Its Classic ‘Salad Cream’ To ‘Sandwich Cream’ Upsets Fans
By Izza Sofia, 07 Jun 2018
The Kraft Heinz Company has decided to tweak the name of its classic ‘Salad Cream’ product to more accurately reflect that the condiment is, in fact, rarely used in salads.
Its ‘Salad Cream’ is one of the most traditional condiments in the UK and was launched in 1914. However, the company recently revealed that only 14 percent of the those who purchased the ‘Salad Cream’ today use it as a dressing for their salads.
Instead, it was found that consumers usually add it to their tuna, ham or cheese sandwiches. A spokesperson for Heinz said that the ‘Salad Cream’ does not fully represent its “usage occasions.”
Thus, the company has opted to change its name to ‘Sandwich Cream’, thereby conveying its modern day use among consumers, as well as to appeal to younger customers. The new name, however, has struck some as odd.
The spokesperson said that the company had audited its portfolio to “meet the needs of consumers.” The company feels that there is a need to introduce the condiment to those who had not grown up with Heinz’s food products, and hence, might not know what to pair the “iconic zingy flavor” with.
This isn’t the first time Heinz has left consumers confounded on its condiments. It’d previously let fans vote on whether its ‘Mayochup’ concoction should be released in the US.
Only 14% of consumers use the sauce on salad https://t.co/Oe98lozHnF— STV News (@STVNews) June 5, 2018
Who else is massively offended @HeinzUK are changing the name of Salad Cream to Sandwich Cream? 😱😱 Too many syllables; messing with tradition; I put it on SALADs. Cretins. #saladccreamgate #saladcream #heinz #stopmessingwithstuff— Charlotte Hardy (@ninjaewok) June 5, 2018
June 6th, 2018— innocent drinks (@innocent) June 6, 2018
Salad Cream has been renamed Sandwich Cream
Vinegar is called Chip Water
Parmesan is now Cheesy Pasta Sprinkles
Scones are still called scones, so at least they won't cause any arguments.
I see Heinz are considering renaming Salad Cream 'Disingenuous Marketing Stunt'.— Oonagh (@Okeating) June 5, 2018
If Heinz Salad Cream were a person it would throw itself down a staircase at your wedding just to get attention. pic.twitter.com/CvOlitvIRS— Justin Myers (@theguyliner) June 5, 2018
The risks of Brexit so catastrophic that the reports are locked in a safe, Grenfell families killed by corporate and political stinginess, Windrush citizens treated like dirt - yet Telegraph readers are losing their shit over Salad Cream being renamed Sandwich Cream— Will Black (@WillBlackWriter) June 5, 2018
Sandwich cream! What kind of stupidity is this? Get a grip Heinz! https://t.co/tBeqnDAxUD— Neil Saunders (@NeilRetail) June 5, 2018
For Anyone (me) who has made a Beef Stroganoff recipe they've seen on the telly, only to discover at the horrifying last that Rick Stein had in fact said "soured cream" not salad cream will welcome this news.— Tom Peck (@tompeck) June 5, 2018
[via Yahoo UK, opening image via Heinz]
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