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Gorgeous Japanese Anime Illustrations Fuse With Live Action In Ramen Noodle Ad
By Yoon Sann Wong, 08 Jun 2018
In this ‘True Nourishment’ ad by MullenLowe London for Asian cuisine restaurant Wagamama, the team channels Japanese-style anime illustrations reminiscent of works by Studio Ghibli and its co-founder Hayao Miyazaki.
The anime-style visuals, which pay homage to Wagamama’s Japanese roots, come sandwiched between live-action footage. This is the brand’s first television spot under its tagline, “From Bowl to Soul.”
Get some nourishment for your creative soul in the spot below.
[via AdAge, video via Campaign, image via video screenshot]
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