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Entertainment Weekly Magazine’s Pride Month Logo Hilariously Backfires On Itself
By Mikelle Leow, 11 Jun 2018
Image via Entertainment Weekly
Entertainment Weekly magazine’s logo for pride month is akin to those visual puzzles that display names of colors across backgrounds of dissimilar hues to confuse you.
While those might allow some to think twice, the unintended message in this graphic is so blatant, it’s difficult to unsee it.
Each year for pride month, the magazine updates its logo to show a rainbow-colored version. The act is applaudable, but due to the nature of its original lettermark, the way to executing it isn’t so black-and-white.
As you might have noticed by now, Entertainment Weekly’s lettermark spells, “EW,” for legibility across its social media channels. With a rainbow background applied to it, however, its support for the LGBTQ+ community isn’t as clear.
“Did you think this through, Entertainment Weekly?” asked Facebook user Rachel Giordano. Apparently, it did—the magazine has recycled the logo for the third year now.
The Reddit community is also lapping up how the image’s message is coming across. “I just died laughing in the middle of my office,” wrote user ‘CptBL’. “This is the best crappy design I’ve seen yet.”
Are EW seeing the logo the way it’s intended to be?
[via /r/CrappyDesign, cover image via Entertainment Weekly]
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