Rainbow Pride Flag Redesign Gets Flagged As A ‘Design Disaster’
By Mikelle Leow, 13 Jun 2018
Image via Daniel Quasar
There are more than seven shades in a rainbow. The same goes for the number of communities in this world.
Rallying for inclusivity of LGBTTQQIAAP (lesbian, gay, bisexual, transgender, transsexual, queer, questioning, intersex, asexual, ally, pansexual) groups, multidisciplinary artist and designer Daniel Quasar has reinvented the rainbow pride flag to display more colors.
Adding to the original six-hued flag designed by Gilbert Baker in 1978, as well as the eight-striped redesigned version in 2017, Quasar has included colors light pink, light blue, and white to the mix.
Quasar was faced with a design dilemma: how was he supposed to revere both original and updated designs, and at the same time, please everybody? This was, of course, a near impossible task.
As seen in his Kickstarter campaign titled ‘Progress: A PRIDE Flag Reboot’, the designer has pushed the brown and black stripes from 2017’s version alongside his new additions to form a triangle on the left.
“The six-striped LGBTQ flag should be separated from the newer stripes because of their difference in meaning, as well as to shift focus and emphasis to what is important in our current community climate,” he explained.
As admirable as it is to embrace diversity, the 2018 version appears to have broken a design mantra: keep it simple, stupid. Quartzy has even called it a “design disaster,” adding that it “violates” the first rule of flag design by The North American Vexillological Association:
“Flags flap. Flags drape. Flags must be seen from a distance and from their opposite side. Under these circumstances, only simple designs make effective flags… Avoid the temptation to include a symbol for everybody.”
If you’re curious as to what each color of the polished rainbow flag represents, Quasar described that the original stripes symbolize, “life (red), healing (orange), sunlight (yellow), nature (green), harmony/peace (blue), and spirit (purple/violet).”
The newer shades—light blue, light pink, and white—honor trans individuals, and brown and black pays homage to “marginalized POC communities… as well as those living with AIDS, those no longer living, and the stigma surrounding them (black).”
Gilbert Baker, the designer of the rainbow flag, created a symbol of pride for the LGBTQ movement. He refused to trademark it because he wanted it to belong to the entire LGBTQ community. #Pride pic.twitter.com/INaWYk0gE7— Kamala Harris (@KamalaHarris) June 8, 2018
2017 revamp. Image via MoreColorMorePride
2018 revamp. Image via Daniel Quasar
The rainbow flag and its meaning encompasses everyone. You cannot get more inclusive than the rainbow flag. Study it’s history and what each color means.— justin meyer (@PrinceOnTheHill) June 8, 2018
if i promise you that i support diversity, am i allowed to point out how ugly that is ?https://t.co/L2fRg8GAwu— Jonathan Kay (@jonkay) June 12, 2018
Huh? This also looks just like the flags of the Palestinian Authority, UAE, Jordan, Kuwait ---- all very "pride friendly" countries no doubt.— Adam Hummel (@HummelAdam) June 12, 2018
No one's going to want to put that on a cake.— Tristan Pinnock (@tpinnock) June 12, 2018
Love what it stands for, but what a hideously ugly mess!!! Good lord!!— Thomas Trofimuk (@trofs) June 12, 2018
too complex— BryanKnight (@BryanKnight66) June 9, 2018
Too much separation to represent inclusion.— Michael! (@EroticMichael) June 9, 2018
Inclusion is great! And representation matters!— Jared Thomas Meyer (@jaredtm) June 8, 2018
Itemizing groups is an exclusive activity, not an inclusive one. Once you make a list of who is included, you necessarily are creating a much bigger list of who is excluded.
We should be inclusive.
❤️💚💙💜👍👍— bill storm (@BeeblebroxBill) June 8, 2018
[via Quartzy, images via various sources]
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