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What Happens When Canon Sends Man Who’s Never Left Home To Other Side Of Earth
By Yoon Sann Wong, 10 Jul 2018
For 27 years, Peter never stepped foot outside of his home country Australia. All that changed when Canon gave him the opportunity to visit a place that’s very far from Down Under: Ethiopia.
As part of the brand’s ‘Bring your Curiosity’ campaign, Peter was challenged to step outside of his comfort zone in a trip that would send him halfway around the world.
Caring for his father and grandmother over the years had left Peter feeling “stuck.” He shares inside the heartwarming spot below, “I’d been holding myself back, getting comfortable with the idea that this is all that’s on offer for me.”
His sentiments might resonate among some of you out there, who realize, as Canon aptly puts it, “We’re all born curious… Over time the way we think and see can become limited,” especially if you live in a fast-paced metropolis.
In spite of the blatant advertising for its cameras—the brand unsurprisingly armed Peter with one of its model’s during this life-changing trip—the refreshing feeling of being exposed to a different and positive environment, where you can learn something new while genuinely feeling excited about it, as well as being able to share joyous moments with people who live halfway across the world, will warm your heart.
It also ties in closely with what Canon and its products stand for, since the essence of photography lies in exercising your creativity, making the best of the gear that you have, and letting your inquisitiveness guide your lens.
Canon’s ‘Bring your Curiosity’ campaign stars a total of three self-proclaimed “uncurious” individuals. Peter is the second, while 78-year-old Irene, whom Canon gave the opportunity to return to Greece for the first time since childhood, starred as its first traveler. The campaign’s third and final participant will be unveiled soon.
You can read more about Peter’s adventure here.
[via LBBOnline, video via Canon Australia, images via video screenshot]
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