Brands That Believed England Would Win The World Cup… Are Now Eating Their Words
By Yoon Sann Wong, 12 Jul 2018
Images via (Clockwise from top left) Marmite, British Ariways, Leo Burnett London and Virgin Trains
It’s a sad day for fans of England’s football team following The Three Lions’ loss to Croatia on 11 July in the 2018 World Cup semi-finals.
Croatia beat England 2-1 to proceed to the finals against France on 15 July, Sunday. Prior to the results, many believed the trophy was “coming home.” This not only includes fans supporting England, but also numerous renowned brands.
For instance, British Airways had designed a special boarding pass that declared England the 2018 World Cup champions, while Virgin Trains embellished one of its models with the now-famous “It’s coming home” tagline, and McDonald’s rearranged the letters in its name to cheer on the lads.
Sadly, these companies are now eating their words.
It's coming home... pic.twitter.com/Qxg8g0HvLe— British Airways (@British_Airways) July 7, 2018
We have gone Too Far pic.twitter.com/ZvbN644KKK— Katie Deighton (@DollyDeighton) July 10, 2018
IT'S COMING HOME... and so should you! We've lifted ALL ticket restrictions* on our services so you can get home in time for tonight's game! 🏴🏴🏴 #ENGCRO— Virgin Trains (@VirginTrains) July 11, 2018
*Advance, Off-Peak and Super Off-Peak dated 11/07/18 pic.twitter.com/qGlPO7JwiY
@CocaCola has taken over the big site in Piccadilly Circus to rally support for England ahead of their @theworldcup match against Croatia on Wednesday. BRING IT HOME ENGLAND! #footballcrazy #PRstunt https://t.co/2gO3ocs8Bc pic.twitter.com/XTvyx4EPTD— House of Experience (@Houseofexp) July 11, 2018
The big moment is finally here and we’re wishing the team the best of luck tonight. Is anyone else feeling a little nervous? 😅😅😅 #WaistcoatWednesday #ITSCOMINGHOME #LuckyWaistcoat pic.twitter.com/wiChQHPuc8— M&S (@marksandspencer) July 11, 2018
[via The Drum, images via various sources]
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