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‘Crazy Rich Asians’ Premiere Ad Has Not 1, But 2 Typos On Country It’s Based On
By Mikelle Leow, 09 Aug 2018
Image via Crazy Rich Asians
Crazy Rich Asians, the movie adaptation of author Kevin Kwan’s 2013 novel of the same name, opens in cinemas on 15 August 2018. The film follows Californian professor ‘Rachel Chu’ (Constance Wu) as she discovers that the family of her longtime Singaporean boyfriend, ‘Nick Young’ (Henry Golding), is incredibly—and uncomfortably—wealthy.
The film’s world premiere took place this week, and its cast exacted their presence as representatives of the asian community on the red carpet.
Ironically, while Crazy Rich Asians is set in Singapore, the country’s name was misspelled on the event’s sponsors’ board.
The backdrop showcased Singapore’s freshly rebranded tourism logo, which was supposed to read, “Singapore: Passion Made Possible.”
Instead, the ‘g’ in “Singapore” was replaced with a ‘c’, and the ‘i’ in “Possible” was nowhere in sight. The tagline read, “Sincapore: Passion Made Poss ble.”
It’s unclear how the error came to be, but it was likely due to a mistranslation from converting the image file into a lossy format. Clients, this is why your designer won’t email your logo to you via Microsoft Word.
Original logo. Image via Visit Singapore
[via 8days, images via various sources]
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