TikTok Announces ‘Elevate’ Program To Recognize & Support Rising Music Stars
TikTok is supporting emerging musicians by launching ‘Elevate’, an initiative with Warner Music Group to further crystallize its role in the music industry.
In the TikTok ecosystem, one cannot underestimate the influence of popular creators and celebrities. A well-placed endorsement or an engaging dance routine by a social media star can rapidly propel a song into the stratosphere, making it the anthem of the moment.
However, the challenge for many rising stars is to build sustainable careers beyond just one viral hit. This is where the Elevate program steps in.
Elevate has carefully chosen talented artists from different genres and locations worldwide. The first class of Elevate showcases a lineup of musicians such as CHINCHILLA, Sam Barber, Omar Courtz, Isabel La Rosa, Kali, and LU KALA.
@chinchilla_music When your song starts a female rage riot so you have to make a dark live acoustic version to honour the anger 🌹 #littlegirlgone #newmusic #femalerage #singing ♬ Little Girl Gone LIVE ACOUSTIC VERSION - CHINCHILLA
The program aims to provide these hopefuls with the resources they need to establish themselves in the industry. Among these include early access to new features within the app and real-world opportunities for content amplification.
One of the aspects of the Elevate program is the exclusive performances that will be held in the artists’ hometowns. These concerts will be filmed as part of an original content series on TikTok, allowing global fans to experience these performances no matter where they are. The musicians will perform in various locations worldwide, including Canada, Georgia, Maryland, Missouri, Puerto Rico, and the UK.
@omarcourtz (((ousi))) en SATURNO ðŸªðŸ’« 😵💫
♬ original sound - (((ousi)))
More details surrounding the program will continue to be released, as well as future cohorts. Elevate will run until October.
[via TechCrunch and Billboard, cover image via TikTok]
This article was crafted with assistance from an AI engine, and has been reviewed, edited, and fact-checked.
