Heinz Debuts Ketchup-Colored Paint To Make Your Home A Sight To Relish
Image via Heinz UK
The Kraft Heinz Company is adding a bright tartness to bedrooms and kitchens through a delicious pairing with home décor paint brand Lick. The resulting flavor is ‘Red HTK 57’, after the iconic hue of Heinz Tomato Ketchup.
The vivid paint is developed to mirror the beloved condiment’s signature red shade when it dries up, offering eaters the ability to not only bring a splash of personality and comfort to their meals but also to their living spaces.
Image via Heinz UK
Using a distinctive blend of pigments, Lick—a rather apt for the collaboration—recreated the signature ketchup red in an advanced paint formula. Red HTK 57 boasts a dark red tone with perfectly balanced black and yellow undertones, all wrapped up in a smooth matte finish.
Images via Lick
“For decorating your plates, it has to be Heinz. So for decorating your walls, it’s got to be Red HTK 57,” notes the paint company.
Images via Lick
Those looking for a saucy twist for their homes can order the new hue via Lick’s website. It should be noted that the matte paint will be exclusively made-to-order, and that there’ll be a limited production of only 570 tins, a reference to the ’57’ on Heinz ketchup bottles.
Images via Lick
[via Evening Standard and Famous Campaigns, images via various sources]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
