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Teacher's TV extends advertising pilot after trial success

The plans, which will incorporate TV and multi-media opportunities, follows a successful trial earlier this year, which proved the potential for Teachers' TV to carry advertising in keeping with the tone of content.

It involved six advertisers and delivered significantly above-target on This was achieved partly due to its high attention, low clutter viewing environment with very few ads and short break lengths - a compelling media experience.


Teachers' TV is aimed at helping busy education professionals with programmes that share ideas and practical experience. It contains programmes of interest to everyone who works in schools, almost a million people - from heads to newly qualified teachers, governors to support staff.

"The channel's new pilot will enable advertisers to target different niches of the education workforce by role, subject area and level of education. Advertising on the broadcast channel will be limited to under two minutes per hour, " says the channel's Chief Executive Andrew Bethell (pictured).

Teachers' TV has appointed media sales and communications organisation McMillan-Scott to handle the advertising and sponsorship sales during the new pilot.

Advertising packages will include spots, sponsorships and media packages available for all budget sizes and marketing objectives.

Since the launch of Teachers' TV in February 2005, it has commissioned over 1,000 programmes and filmed more than 3,000 teachers in over 2,000 schools. The channel was recently short-listed for Digital Channel of Year by Broadcast magazi
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