"Some homeowners are starting to say ''I''d much rather have a smaller interior, but with cleverly designed, usable space and a very rich environment,'' " said Patrick Schiavone, design director, responsible for Ford and Lincoln Mercury trucks, SUVs and crossovers. "In a lot of ways, this trend echoes the whole sensibility of the Edge, because it''s smarter, more fuel-efficient, more flexibler, better handling and quieter. It''s more of a modern take on living, very much like a loft is."
Launching in November, the Ford Edge is set to enter the fast-growing CUV segment and is anticipated to be a hit in the company''s product-led turnaround.
Ford designers created an image board that included pictures of lofts, architectural wonders like the Walt Disney Concert Hall in Los Angeles, and expressive furniture from the annual Milan Furniture Fair in Italy.
"It comes back to the ideals of modern furniture and loft living," said Schiavone. "We were definitely trying to go down that road with the Edge."
Inside, the Edge combines clean lines with a spacious feel and flexibility of the space. All the components, from the instrument cluster to center console and air vents, flow together in a seamless way reminiscent of the modern loft.
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
