Commenting on today's announcement, Anders Runevad said, "Sony Ericsson has recently celebrated its fifth anniversary and has become one of the most well-known companies in the mobile handset sector. I am very excited about my new role at Sony Ericsson and I look forward to joining the company next January."
Mr Runevad is a native of Lund and has a Masters of Science Degree in Electrical Engineering from the University of Lund. He joined Ericsson in 1984 as a Design Engineer and has over the years assumed roles in the areas of R&D, product management, marketing and sales. He has worked for Ericsson in Sweden, Singapore and the US, prior to his current position in Brazil.
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November.
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