Bitstream Inc. announced that is has shipped the most robust variable data publishing solution available on the market today: Pageflex 5.0. This latest release from the Pageflex product line means that anyone involved with variable data publishing - from small printers producing stationery and business cards to high-volume shops running Web-to-print, 24x7 operations - can possess the functionality they need to produce a wide range of variable jobs, all from one application. Pageflex 5.0 replaces the company's Mpower™ and .EDIT products and incorporates all of the capabilities of these server-based products into one modular application, and includes important new features designed to improve workflow, enhance design and document manipulation, and provide support for mission critical environments.

Bitstream President and CEO Anna Chagnon comments on this latest Pageflex release by saying: "We developed Pageflex 5.0 to support a growing demand from the marketplace for a comprehensive variable data publishing solution. In this increasingly competitive marketplace, the printers and marketers who succeed in providing variable data services are the ones who can adapt quickly to their customers' changing requirements. Pageflex 5.0 enables companies to offer solutions that are flexible enough to serve the immediate needs of their customers, while making it easy for them to expand their variable data services in the future."

Anna Chagnon continues, "Bitstream has always been committed to listening to our customers' needs and developing the best variable data publishing technology to meet those needs. The release of Pageflex 5.0 continues with that commitment by offering customers a robust, feature-packed solution with innovative capabilities all in one modular application. We are proud of this release and the positive impact it will have on our customers' ability to further develop their businesses."

Upon previewing the Pageflex 5.0 product, Frank Romano, professor emeritus, School of Print Media at Rochester Institute of Technology, observed that the product's wide ranging and robust functionality sets the bar that every other VDP software company needs to work to achieve. Romano is author of the monthly Digital Printing Report from Printing Industries of America/Graphic Arts Technical Foundation and one of the most respected consultants, authors, and educators in the graphic arts industry. Romano declared that "Pageflex is THE most powerful variable data product in the industry."


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