Impact support ads in a variety of formats including videos, slide shows, website skins, and website splash pages, and it expands TG's existing support for banners and online sponsorships. Video ads will appear when users view a TG editorial video. Slideshow ads are part of TG's slideshows, which accompany important news articles. TG also hopes that site skins and splash pages will keep a sponsor's brand in front of users.
"TG Publishing enables our customers to effectively reach millions of technology purchase influencers, IT managers and tech-savvy consumers with their advertising message," said CEO Omid Rahmat in a statement. "The launch of the Maximum Impact(TM) Advertising Program will give our customers both unparalleled advertising reach and high audience retention."
TG is best known for its Tom's Hardware Guide website, which caters to tech enthusiasts and early adopters of games, computers and consumer gadgets.
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