In addition to its battery woes, the manufacturing delays for the coming PlayStation 3 has made for a grim second half for Sony.
The heavy losses from the battery recall, already at $429 million, coupled with manufacturing delays for the coming PlayStation 3 video-game platform, paint a glum picture going into the key holiday selling season. Sony had already increased expected losses for its gaming division and lowered forecasted sales of its hand-held gaming device, PlayStation Portable, from 12 million to 9 million units for the year.
Meanwhile, Nintendo announced today that its profits jumped 48% for the first half on the strength of its DS hand-held device and software sales, and said it's on target to sell 20 million DS machines this year.
Electronics provided some of the only bright spots in Sony's quarterly report, with sales of Bravia flat-panel TVs, Vaio computers and Cyber-shot digital cameras up year over year. However, even that good news was dampened by executives' guidance that prices of LCD TVs are expected to drop faster than expected, cutting into those profits.
Sony Computer Entertainment America still plans to launch an extensive marketing campaign for the PlayStation 3, tagged "Play Beyond," which was created by TBWA/Chiat/Day, San Francisco. Details are expected next week.
This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!
