This year's theme of the VOLVO SportsDesign AWARD and FORUM will be the contemporary issue 'Personal Design". There has never been a bigger focus on Individualism or Personalisation than today. Personalised items are the key of the market. Therefore, we are expecting a great number of interesting speeches about Personal Design.

Volvo and ispo bring Personal Design to the global stage at ispo winter 07 VOLVO SportsDesign FORUM. Leading manufacturers, designers, sport business executives, visionaries, media members and world-class athletes will share their concepts, experiences and perspectives on Personal Design in a day of presentations, workshops and question-answer sessions.

In 2005, the Volvo Car Corporation and ispo decided to award companies for their advancements in sports design, initiating the 1st VOLVO SportsDesign AWARD. The AWARD was established to honor the outstanding innovative products and design developments within the sports industry and to show the high potential of young designers in different categories.


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