Hendrix will speak about designers' power to shape business process and strategy by framing sustainable design in terms of a company's objectives rather than its output. "Designers need to be rethinking and re-designing the lifecycle of products, the processes of businesses that make them, and the channels to market," he says. Hendrix will also include one of Tricycle's manufacturer clients, Bo Barber from Nood Floorcovering, to participate in his presentation.
The Gain conference brings together international business leaders and design experts to discuss how design can help generate return on investment, foster emotional connections, and enhance branding. Additional speakers this year will include design directors, brand directors, and executives from Architecture for Humanity, Autodesk, Coca-Cola North America, Marc Ecko, Method, Sun Microsystems, IDEO, and Jazz at Lincoln Center.
Want to see what 24 hours of creative awesomeness look like? Click here.

This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.


