Link rollover advertising company Linkstorm has announced a partnership with sponsored link advertising company Pulse 360 to let Linkstorm customers include Pulse 360 content-targeted links in their rollover ads. Linkstorm turns standard hyperlinks into ads, whereby when a user hovers over a link, they are presented with a menu-like list of additional topics and sponsored links.

"We are delighted to bring this new benefit to our current and future publishers," said Linkstorm CEO David Sidman in a statement. "Now publishers will be able to use their Linkstorm menus to create new, highly targeted ad inventory." The Linkstorm partnership is part of Pulse 360's current distribution policy.

The Pulse 360 sponsored links featured in each Linkstorm rollover will be targeted contextually using the same technology that Linkstorm uses to create its menus. Linkstorm's service is used for site navigation, advertising and to increase search engine ranking. Pulse 360 is a subsidiary of Seevast Corp, the same company that owns the Kanoodle PPC SEM service.




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