Sometimes the brand alone lands a new client. On November 15, at the annual tradeshow Build Boston, Cheryl Durst, CEO and executive vice president of the International Interior Design Association (IIDA) will moderate a panel addressing branding positioning in the design industry.

Comprised of principals from leading design and architecture firms, the panel will discuss the importance of distinct brand positioning in the interior design and architectural practices. Participants are: John Bricker, Gensler; Howard Elkus, Elkus/Manfredi Architects; Eileen Jones, Perkins+Will/Eva Maddox Branded Environments; and Anaezi Modu, ReBrand. Each will offer their views on the successes and challenges of effective client solutions based on sound, market-responsive thinking.

The event, sponsored by ReBrand 100, will run from 3:15pm-5:15pm. Registration can be made online.

The 22nd Annual Build Boston will be held November 14-16 at the Seaport World Trade Center.




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