Chicago, IL (PRWEB) November 8, 2006 -- The Word of Mouth Marketing Association (WOMMA) today announced award-winning papers from its forthcoming book, the much anticipated, member-generated research collection, Measuring Word of Mouth Vol. 2. Winning papers were chosen from the more than 20 papers submitted for inclusion in WOMMA's second word of mouth marketing research anthology and are being recognized for their dramatic contributions to the industry's growing wealth of data.
Award-winning papers will be presented at WOMMA's Word of Mouth Marketing Research Symposium, Dec. 11, 2006, in Washington, D.C.
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