PUMA is launching a new concept in collaboration with Marcel Wonders, an innovative designer of home furnishings and décor, in 2007. This collection will feature items one would bring to a bonfire or hanging out on the beach with friends. The collection will include items such as tents, towels, a cabana etc.

Campaign Objectives:
Primary Objective
To promote the PUMA Marcel Wanders collaborative design collection

Secondary Objective:
To maintain and enhance PUMA's brand identity amongst early adaptors and the design audience

In the spring, PUMA will launch a new concept in collaboration with renowned Dutch designer Marcel Wanders who is a leading designer of furniture, accessories and home décor. We aim to reach those interested in design and aware of general art and design happenings in their urban centres. Much about this collection has been kept under wraps so there is a lot of buzz surrounding its spring retail launch. This campaign is intended to enhance PUMA brand desirability.

As always, the creative will have a lifestyle message delivered in a fun, creative 'PUMA' way.


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