Time: 10:15 AM
Venue: National Library Board Building, Level 5, Possibility and Imagination Room
Locality: Singapore
From the world's first cordless kettle from Tefal in 1987, to Casio's reinvention from hi- tech watches to sporty G-Shock in 1991, to the most compact cellphone from Nokia in 1992, and to the world's first purpose-built hydrogen fuel cell motorbike in 2005 - Europe's most celebrated design consultancy SeymourPowell was behind them all.
Founding partner of SeymourPowell, Dick Powell, will be letting you in on the secret of their success in developing everyday items and insightful solutions to meet both users' physical and emotional needs. To Seymour Powell, "Design is about making things better for people, if it's not better... then it's not design"
In light of the launching of 10TouchPoints - a nationwide effort of improving the design of everyday things in the public realm for better living, DesignSingapore Council is proud to present this talk by Dick Powell on the inspiration, thinking and innovation process behind 'Good Design for Everyday Living'.
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