The new typeface, called "Times Modern", encapsulates the paper'sheritage while adapting to the demands of the new compact format. Like TheTimes' previous typeface, Times Classic, Times Modern has been designed as abespoke type family. The Times is the only newspaper to create and usebespoke fonts, all other UK newspapers purchase ready-to-use fonts.
The project has been led by Ben Preston, Deputy Editor of TheTimes, in partnership with Neville Brody, formerly art director of The Face,and lead designer on Actuel, City Limits and Arena magazines. Brody alsoworked on the redesign of Times2 in 2005.
Collaborating with Neville is lead designer Jon Hill supportedby Research Studios' Luke Prowse. Jon has worked on many large editorialprojects, including the design of supplements for The Guardian, the redesignof Swiss newspaper Le Temps and UK business-to-business magazine Media Week.Twenty-three year old Prowse has created the new Times Modern headline fontfor the newspaper.
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
