"DoubleClick's centralized ad serving capability allows us to streamline ad delivery across our entire network," said David Schmidt, Ecast's senior director of product marketing in a statement. "Now we can provide real-time data on geographical performance, location performance or even types of music chosen. This will help advertisers to better understand, and even alter their campaigns in real-time, in order to maximize success."
Ecast's machines are connected to a central database that contains one of the largest music collections in the music jukebox industry. DART will let the system's advertisers target ads by venue, geography, types of music that have been browsed for or played. It will also let advertisers run interactive, simultaneous and overlapping campaigns both online and offline.
DoubleClick is no stranger to appliance-based advertising, according to product director Rany Ng, and powers advertising on everything from "blood pressure machines to gas pumps."
The DART system is currently being installed on the Ecast network, and has a network-wide launch date set for January 2007.
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